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1. About Cookies

  • Cookies are small (4Kb) text files that are placed on your computer or device by websites that you visit. Cookies allow a  website to ‘remember’ you either for the duration of your visit – session cookies – or between visits – persistent cookies. Cookies, therefore, can expire at the end of session or can persist for days, months or even years. The persistence of a cookie is under the control of the website that sets it.

  • Cookies can be used for many purposes but typically are used to remember who you are between pages on a website or for storing your preferences and generally improving your experience of a website.

  • Cookies can be set by the website you are visiting – first party cookies – or by other websites that are using another website to host content – third-party cookies. If a website embedded, say, a YouTube video, YouTube may well set a cookie when the video is viewed, this would be a ‘third-party’ cookie.

2. Managing cookies

  • Most web browsers allow at least a degree of control over cookies through their settings. You can opt to receive an alert whenever a cookie is set or even to disallow the setting of cookies altogether. You can also delete all existing cookies.

  • For information about how to manage or delete cookies for you particular browser, please refer to the browser’s documentation, Alternatively, you can visit, which has comprehensive information on how to manage cookies on a wide variety of desktop browsers.

3. Use of Cookies on the ULTRA NORTH Website

  • Legislation including The Privacy and Electronic Communications Regulations 2003 (and since amended) and the General Data Protection Regulation 2018 requires websites based in the EU to:

    • Inform visitors about the purpose of cookies that the website sets

    • Obtain consent before setting cookies

  • The Purpose of Great Run Cookies

    • In accordance with the legislation, the table below lists the cookies that are set on the ULTRA NORTH website.



Strictly Necessary



Third Party Cookies




​​​​4. Obtaining Consent

  • For visitors to the website, on the home page there is a notice alerting the visitor to the use of cookies on the ULTRA NORTH website. The notice gives the option to accept the use of cookies on the ULTRA NORTH website.

  • By choosing to accept their use, a cookie is placed on the visitor’s computer so that the ULTRA NORTH website can ‘remember’ the visitor’s preference. On subsequent visits to the website, if the presence of the cookie is detected the notice will not appear.

  • Note, it is not technically possible to transfer this preference so you will see the notice again if you browse the ULTRA NORTH website on other devices or browsers.

  • From time to time we may set new cookies as we add features to the ULTRA NORTH website. These cookies will be listed in the table above and we recommend you regularly view the Privacy and Cookie Policy for any changes.

  • If you opt not to accept cookies but wish to visit the ULTRA NORTH website you will need to manage the cookies using the settings on your browser, as discussed in the section above. However, if you browse the ULTRA NORTH website having opted to disallow cookies you will still be able to use the website but certain features and functionality will be lost


If you choose to ignore the notice but continue using the website, depending on the settings on your browser, cookies will be set. If you are at all concerned about cookies, we recommend that you do not use the ULTRA NORTH website until you have clearly understood the implications or have altered your browser settings accordingly.

This notice was updated on 14 January 2020.

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